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Originally Posted by maleficent
How is it self promotion if it raises awareness for a serious issue?
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Exactly. It's not advertising, per se. Sure they'll make money from it, but that's not the major point here. It's making you aware of the fact that they support this charity.
Are they going to sell more clothes from this? Yeah.
Did you know they supported AIDS research before that ad came out? No.
It works for everyone? Yeah.