Quote:
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Originally Posted by BigBen931
An old and rich man once told me "Invest in what makes your life better..."
Long story short: Look around you and find things that you use, THAT MAKE YOUR LIFE BETTER, and invest in the company that makes them.
I use google all the time. therefore GOOG
I use my cellphone all the time. Therefore Motorola
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I think this approach makes perfect sense, but it alone is IMHO not nearly enough to make a sound decision. See, a company can make a brilliant product, but that doesn't ensure earnings will be steadily increasing, quarter after quarter. If a company can't improve earnings, their stock price will not likely go up, which is not a good thing.