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Brewmaniac · 11-16-2005, 07:03 PM

Walmart announced that they will soon be offering customers in Southern locations a new discount item: Walmart's own brand of wine.
The world's largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for cheap wine", said
Kathryn Micken, professor of marketing. She said: "But the right name is important."

Customer surveys were conducted to determine the most attractive name for
the Walmart brand. The top surveyed names in order of popularity are:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe It's Not Vinegar!

2. Grape Expectations

And the number 1 name for Wal-Mart Wine:

Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white
meat
(Possum) or red meat (Squirrel).

11-16-2005, 07:03 PM	#1 (permalink)
Brewmaniac Searching for the perfect brew!	Walmart wine Walmart announced that they will soon be offering customers in Southern locations a new discount item: Walmart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathryn Micken, professor of marketing. She said: "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Walmart brand. The top surveyed names in order of popularity are: 10. Chateau Traileur Parc 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Peanut Noir 3. I Can't Believe It's Not Vinegar! 2. Grape Expectations And the number 1 name for Wal-Mart Wine: Nasti Spumante The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel). __________________ "That's a joke... I say, that's a joke, son"