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Originally Posted by SiN
yes, generally higher-end brands are more pigmented, especially with eyecolours and lipsticks.
there are of course exceptions, which is why it's usually worthwhile to read reviews.
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MAC, for instance--their eyeshadows are pure pigment. Because of that, I find that they last a lot longer than other shadows both in wear and usage. Thus I buy more and more MAC eyeshadows versus other kinds--besides, MAC has the coolest colors.