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Cynthetiq, Cramer's a bad example because he's a nut who doesn't know what he's talking about.
I was talking about branding and image as done by reputable individuals and companies. It is possible. In many ways, you stick out when you go against the status quo. Especially when it comes to investing, those who know what they're talking about are usually running against the herd.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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