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Jorge... an interesting take. Thanks.
I think these conventions are a great lesson in marketing (after all that is what they are doing... marketing their tickets). If you come up with a catch phrase but don't have any substance behind it... you have (as they say) all sizzle and no steak. Of course, this is all about optics. I don't mean to imply one way or the other if there is any real steak here just that there is a solid impression of steak.
We can't and won't know about the reality of the steak until we purchase it.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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