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I think that's well put, jorgelito.
A slogan is fundamentally a feel-good proposition, and it can work well until it doesn't.
I experience being excluded by the very slogan "Country First". I disagree sharply with McCain on policy issues, so clearly according to the slogan I DON'T put "Country First". Again, patriotism is being used as a wedge, and in this case I'm on the outside.
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