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Originally Posted by Charlatan
Jorge... an interesting take. Thanks.
I think these conventions are a great lesson in marketing (after all that is what they are doing... marketing their tickets). If you come up with a catch phrase but don't have any substance behind it... you have (as they say) all sizzle and no steak. Of course, this is all about optics. I don't mean to imply one way or the other if there is any real steak here just that there is a solid impression of steak.
We can't and won't know about the reality of the steak until we purchase it.
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Have you followed the conventions? There's a wealth of information to be gleaned there. In addition to marketing to the base, I felt it was a great opportunity to market to the rest of us. Kind of like an information seminar or something. Man, it's kind of a sketchy proposition to but the steak first without being able to determine if it is indeed, steak.
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Originally Posted by ratbastid
I think that's well put, jorgelito.
A slogan is fundamentally a feel-good proposition, and it can work well until it doesn't.
I experience being excluded by the very slogan "Country First". I disagree sharply with McCain on policy issues, so clearly according to the slogan I DON'T put "Country First". Again, patriotism is being used as a wedge, and in this case I'm on the outside.
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Thank you Rat for your kind words. It's interesting how "Country First" can be interpreted in so many different way. Did you hear Lieberman: Country first, party second (paraphrase)? In any case, I feel the Republicans have failed to "back up" their slogan regardless of meaning. What do you think of Obama's "Change"?