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Mass media is promoting this trend because it's great for selling advertising to the female image industry (fashion, diet, beauty, fitness etc.)
I'm out of the bar scene so I have no idea if it's a real phenomenon but the media swell sure is.
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Building an artificial intelligence that appreciates Mozart is easy. Building an A.I. that appreciates a theme restaurant is the real challenge - Kit Roebuck - Nine Planets Without Intelligent Life
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