04-19-2011, 02:42 PM
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#33 (permalink)
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The Reforms
Location: Rarely, if ever, here or there, but always in transition
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Sneaker grows plant: OAT Shoes win at Fashion Awards -- (this falls under #design)
Dutch company OAT have designed a range of biodegradable shoes with seeds embedded in the tongues.OAT, a young innovative company founded two years ago by designer
Christiaan Maats, presented the fresh Virgin Collection at the Green
Fashion Competition of the AIFW 2011. The show featured the sneaker
planted in a white wheelbarrow pushed forward by a scantily clad Adam
and Eve. ‘Saved from the garden of Eden’ was the theme of the show,
building on the idea of a sneaker collection made of ‘all the good stuff
mother earth has to offer’.
Called 'The Virgin Collection', the shoes can be discarded by burying them in the ground,
where they completely decompose and a bouquet of wild flowers grows to mark the place.
“The second-place winner at Amsterdam’s Green Fashion Awards last week,
OAT’s ‘Virgin Collection’ is the world’s first line of sneakers that, upon disposal,
will biodegrade and sprout trees. The materials—some developed by OAT itself—
are all easily broken down, and tree seeds packed in the lining will hopefully
leave saplings where your sneakers once stood.”
[ dezeen. / good.is]
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As human beings, our greatness lies not so much in being able to remake the world (that is the myth of the Atomic Age) as in being able to remake ourselves. —Mohandas K. Gandhi
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