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The Red Sox vs. Yankees ALCS garnered huge ratings because it was the Red Sox vs. Yankees ALCS. There were some important reasons that people found it worth watching: the Curse, the Boston team of destiny, the pure hatred between the teams.
If it was the A's vs. the Twins, the ratings would have been D-E-A-D, despite the it featuring the best young pitching staff in baseball and two upstart small-market teams playing their hearts out.
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"Final thought: I just rented Michael Moore's Bowling for Columbine. Frankly, it was the worst sports movie I've ever seen."
--Peter Schmuck, The (Baltimore) Sun
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