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Old 02-24-2011, 12:34 PM   #1 (permalink)
Leto's Avatar
Location: The Danforth
Coming soon: The Rotisserie Channel

Rogers gets in bed with Swiss Chalet

By Greg David


All-chicken channel launches Feb. 28 in Canada

Clearly, Rogers and Swiss Chalet believe we will watch anything on television. How else to explain the two titans teaming up for a channel devoted solely to broadcasting chickens cooking on a rotisserie?

The Hollywood Reporter says that’s exactly what Canadians will see when they tune in to the aptly-named Rotisserie Channel, to be found on Rogers cable on 208; the roasting begins Monday, Feb. 28.

Rogers and Swiss Chalet signed this unholy alliance as part of a 13-week product placement deal that will include TV and online ads that will tie in with the channel, as well as a promotion for it on Rogers’ default guide channel, which appears when subscribers turn on their sets.

“It will look exactly like [the Fireplace channel], except that it will be (two) rows of rotisserie chicken cooking in the oven,” says Carlos Moreno, executive vice-president and creative director at BBDO Toronto, the agency responsible for the campaign, to The Globe and Mail.

“This is the first thing of this kind that we’ve done,” Rogers spokesperson Kathy Murphy adds.

Similar to the other channels Rogers offers to subscribers, which feature ambient stuff like the obviously-titled Aquarium Channel, Sunset Channel, Cottage Channel and Fireplace Channel, this is Rogers’ first foray into having an advertiser pay for an entire channel’s content.

If successful, can we expect the Pot Boiling Channel, brought to you by Calphalon?
You said you didn't give a fuck about hockey
And I never saw someone say that before
You held my hand and we walked home the long way
You were loosening my grip on Bobby Orr

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Old 02-24-2011, 12:47 PM   #2 (permalink)
warrior bodhisattva
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Super Moderator
Location: East-central Canada
This is frigging amazing!

It's too bad I don't have a digital box!
Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön

Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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Old 02-24-2011, 03:41 PM   #3 (permalink)
Getting it.
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Location: Lion City
Pure genius.
"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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channel, coming, rotisserie

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